The company principals were seeking a product which would enable logging of Tapes and Shots as part of the normal production process but in a way which would both enhance the post production process and also allow inclusion of this material in a Stock Footage database.

Although the company identified a number of potential solutions in the market, none met their needs and all of them were costly.

They decided to develop a simple yet sophisticated, cost effective solution and LogIt was born.

The main objectives were to:

• Produce a simple, cost effective and easy to use application enabling easy location of footage contained within either a library or production environment.
• Log Tapes and Shots in a relational database.
• Enable users to produce comprehensive reports.
• Export Tape and Shot data for import into a digital edit environment such as Avid or Final Cut Pro.
• Enable full user control of input forms to allow custom entry pages to be created to suit the requirements of differing projects.
• Access the application on the web within a browser environment and also have the database serve as a marketing tool.
• Add value and enhance production during and beyond the life of the project.

Over a six month period, the company logged all their historical footage to create a solid online stock footage catalogue to enhance stock footage sales.

All material for new projects is now logged into LogIt prior to editing and post production. The logs are then imported into the edit suite and batch digitizing completed.

The end result is fantastic! LogIt is a better way of doing what 99% of productions already require - logging Tapes and Shots.